the Salesforce Effect Companies can likewise provide opportunities to serve something Salesforce has done since its founding, in 1999. Each year employees receive seven paid days off for volunteer work in their communities. They are also encouraged to offer their skills, free of charge, to help nonprofits better utilize cloud technologies. And they can apply for Salesforce Foundation grants to help organizations they care about. The company reports that since its inception, employees have donated more than 6 million hours of service. It encourages other companies to join it in pledging 1% of equity, time, products, and profits to deserving organizations, communities, and causes. Although corporate volunteerism is not a foolproof inoculation against scandal, it’s probably no coincidence that of all the Silicon Valley tech giants, Salesforce has been one of the least tainted by scandal in recent years. The qualities of the most effective leaders are always changing. Another way of nudging employees to look outward—and keep their selfishness in check—is to help them see the positive social impact of their everyday work. The Wharton professor Adam Grant has shown that connecting employees with the beneficiaries of their work helps them see the positive impact they are having and increases what psychologists call prosocial motivation—a desire to expend effort to help others. https://hbr.org/2021/11/building-an-ethical-company